Wednesday, 21 August 2013

Fashion Publicist


Photo shoot

Public relations and fashion? I thought that all the hard work that goes into creating a fashion line and promoting it was done by the designer yet i was proven otherwise. Public relations is an essantial aspect of fashion, as it is used basically on all operations besides designing such as the nam, the brand, image, magazine credits you name it all hectic and complicated staff that go into creating and promoting a fashion line are done by a public relations practioner.

fashion is a big world and it can bre hard to control, everyone wants to be a designer or a trend setter but only a few are able to get it right fashion is not for everyone one could say its a passion and so on, we all have different views when it comes to fashion and different fashion sense. As a public relations practioner one spends most of the time focusing on gaining exposure for the fashion line, from communication with editors and seeing what styles they need for upcomming shoots, to talking to celebrity stylists and coordinating which looks would be great for clients, setting up photo shoots and interviews...


There are different types of fashion PR such as your in-house which maily focuses on one brand, its easier reason being that one gets a chance to connect with the line, build relationships with the editors, stylists, design team and so on and theres agency PR which focuses on all the brands that the agency has compared to in-house agency Pr has the most work and the challenge would be dealing with different personalities. Who would have thought that theres so much hard work that goes behind creating and promoting a fashion lineand the outcome would be the glitz and glamour that everyone enjoys. fashion is after all a business...








6 comments:

  1. True, fashion is not only about clothes, but it is also about getting in_touch and also a simple way to inter-act with both the internal and external target audience.

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  2. True that...fashion is all about implementing the right style, producing the right designer clothes for your target audience and putting effort on your marketing strategy.

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  3. That is so true Thato.Nice one Tshego Im looking foward to your next blog

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  4. fashion is a passion, i strongly agree with the sentiments shared on this blog i mean we wear clothes everyday why not make a pleasure of it and dress to feel good, because it starts from there feeling good and appreciating thy self.

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